Bringing it With "Beefshi"
This is not a sponsored post and I was not compensated for the creation of this blog post. The thoughts contained here within are my own; however, I was compensated by Beef Checkoff for the TV segments included as links inside of this post and some of the images in the post are taken from the sponsored TV segment.
Where’s the Beefshi?!
March is National Nutrition Month - but it is also National Deli Meat Month. Now you might stop at sandwiches when you think about what to do with deli meat…but a new culinary concept called “Beefshi” is going to change your mind!
Beefshi is an innovative new sushi-style culinary concept that utilizes convenient beef products like pastrami and roast beef prepare din rolls with rice and vegetables.
It’s basically the same concept as sushi…just with beef instead of fish and shellfish.
The Benefits of Beef
Beef has a special place in my heart. As a dietitian and infant feeding specialist (…who is married to a beef-loving man from Texas :) I love the nutrition benefits of beef…but to be honest, I don’t always have the time or energy to prepare it.
Beef is a valuable source of protein but it also contains highly bioavailable sources of iron and zinc, important minerals for growing bodies.
I like the idea of beefshi because it utilizes convenient beef products - including one of my favorites, roast beef. When selecting roast beef I like to choose the lower sodium varieties from my deli counter. Fresh sliced deli meat tends to be a little more expensive than some pre-packaged versions, but I think the superior taste and lower sodium values make it worth the splurge.
Regionally Themed Rolls
Beefshi is the brainchild of Beef Checkoff, who in 2019 partnered with State Beef Councils around the country to develop new regionally themed rolls.
These are all easy-to-prepare sushi rolls that use one variety or another of a convenient beef product. The concept was developed by a Culinary Institute of America trained chef - but they’re so easy anyone can make them at home and it’s a great kitchen adventure for your kids too!
If you visit www.beefshi.com you can find recipes for these unique culinary concepts, including a Double BLT Mega Roll, Muffarolletta, Potato Stick Crunch Maki roll and a St. Paul Handroll.
The Sunday Supper Sushi Recipe
For a sponsored TV segment on the Sac & Co Show on ABC Sacramento with Beef Checkoff, I recently prepared the Sunday Supper Sushi Roll. (Click below to watch the full sponsored Sac & Co segment.)
I have to admit I was a little hesitant to take on this Beefshi challenge. I’ve always been a frightened of making sushi - I have huge, clumsy hands and whenever I try to roll a roll, well mine just never looks that pretty.
But this ended up to be a pretty fun challenge…and one that after a few practice “rolls” actually even looks pretty presentable!
Here’s exactly how to make the Sunday Supper Sushi recipe (…or click here for the recipe from Beef Checkoff):
1 cup water
1/4 cup rice vinegar
1 cup beef broth
2 teaspoons Worcestershire sauce
2 garlic cloves, slightly smashed
8 thin slices roast beef, 8x3-inches each
Garlic salt, to tastes
Freshly ground black pepper, to taste
2 cups prepared sushi rice
3/4 cup shredded carrots, very lightly balanced and cooled
3/4 cup pea shots or watercress
Here’s the setup for making the Sunday Supper Sushi Roll…I only had a few minutes to help make this on air, so being organized was key!
(This also goes for cooking with kids - I’m going to try this recipe at home too, but I’ll definitely have everything prepped ahead of time there too!)
In a small bowl, stir together the hand vinegar and set aside until needed.
First make the au jus. Put the beef broth, Worcestershire sauce and garlic cloves into a small saucepan, bring to a simmer and cook for 2 minutes. Let cool for 5 minutes and remove the garlic cloves. Just before serving, reheat the au jus.
Lay a sushi mat on a clean surface and cover with plastic wrap. Lay a piece of roast beef on the mat. Sprinkle with garlic salt and pepper. Moisten hands with hand vinegar and shake off excess.
4. Cover the beef with ½ cup sushi rice, leaving 1 inch empty at the end farthest from you.
5. Arrange one quarter of the carrots and pea shoots along the center of the rice, crosswise, covering the half of the rice that is closest to you.
6. Securing the carrots and pea shoots with your fingers, use your thumbs to push the end of the mat up and over the filling, until the one edge of the rice meets the other side. Press firmly on the roll to seal and shape.
7. Lift up the top of the mat and roll firmly until tight and round. Squeeze gently to shape the roll. Press the ends in carefully to secure any loose rice. Remove the bamboo mat, peel off the plastic and set the roll aside.
Build Your Own Beefshi
If you’re looking to get out of your regular lunch or dinner routine, think about building yourself some Beefshi. After making a number of rolls in preparation for this project, I have a few tips that will make the process easier:
Invest $1 in a bamboo sushi roller mat and then watch some YouTube videos about how to properly use it. As a novice sushi roller, this was infinitely helpful!
Line your prep space up this way: cutting board on the counter, put bamboo sushi mat on top, then plastic wrap OVER the sushi mat before layering with beef and remaining ingredients.
Buy pre-made sushi rice; I don’t know about you but my sticky rice is NEVER as good as it is from a restaurant. I grabbed some pre-made sushi rice from a local joint for $2 and it was perfect!
Don’t be surprised if you hear more about Beefshi moving forward. Beef Checkoff maintains that in an online survey, consumers said that novel food concepts like Beefshi is just as appealing as traditional and familiar Sushi…and they suggest that millions of potential fans are eager to start sampling Beefshi.
So basically, you’re now ahead of the Beefshi curve :)